cereal page 6 by ric gustafson
In 1959, General Mills asked Joe Harris for a character for their new brand. He came up with the character of a rabbit and called him the Trix Rabbit. Harris also came up with the famous line ' silly rabbit, Trix are for kids'.
The Trix rabbit started appearing in boxes in 1960. The rabbit would try anything to eat some of the cereal before two kids would stop him.
In 2003, the Trix rabbit was removed from cereal boxes.
The End- dedicated to Tom E
research help: ' The Great American Cereal Book' by Marty Gitlin and Topher Ellis
Everyone have a great Sunday. Love Ric
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