Birdseye 2012 page 9 by ric gustafson
Clarence perfected a process called multiplate freezing. A large amount of frozen food was produced, it was frozen fast enough and quickly enough that air space was eliminated. One problem for Clarence was how to distribute his product. Clarence developed the continuous belt freezer that sprayed calcium chloride at -45 degrees. In 1929, the Post Company acquired General Seafoods.
Clarence was now in his mid forties and a millionaire. Eventually, Clarence became a salaried executive for Birdseye Frozen Food. In Gloucester, Clarence formed the Birdseye Electric Company.
After 1950, Birdseye had stiff competition from over five hundred brands of frozen food.
On October 7 1956, Clarence Birdseye died from heart failure. His wife Eleanor lived for twenty years after that.
Eleven years after his death, a character Captain Birdseye was invented. This captain had a white beard, a naval uniform and promoted frozen food.
Today, frozen food is a major international business just like Clarence Birdseye imagined it.
The End- dedicated to Tom E
research help: ' Birdseye' by Mark Kurlansky
Peace and God's blessings. Love Ric
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