Birdseye 2012 page 8 by ric gustafson
One of the first innovations Clarence did was pack fish in waxed cardboard. In 1924, he began to pack fish fillets but money was running out. He and Eleanor had three small children to feed and Birdseye Seafoods was broke by the end of their first year. In 1924, the family moved to Gloucester Massachusetts. Clarence wanted to move their to build his frozen seafood company and also because their was an abundance of fish. Three wall street investors invested $ 375,000 to get Clarence's company going. He built his plant in one of the oldest neighborhoods in Gloucester. Clarence named his company the General Seafoods Corporation later to become General Foods.
The company started with haddock fillets frozen in cardboard boxes. Clarence developed a new machine to brine fish using salt water to speed up the freezing process. He also developed a new fish scale.
In 1927, his patent totally changed the frozen food industry forever. It was called multiplate freezing.
research help: ' Birdseye' by Mark Kurlansky
Peace and God's blessings. Love Ric
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