cereal page 4

cereal page 4 by ric gustafson


In 1946 after the Second World War, presweetened cereals began to fill the supermarket aisles. In 1949, Nabisco's Jim Rex began to dip puffed cereal into a mixture of corn syrup and honey. The company called the cereal Popped Wheat Honnies and later Wheat Honeys.
After Sugar Crisp was introduced in 1949, other presweetened cereals came such as Sugar Smacks, Frosted Flakes, Cocoa Krispies and Cocoa Puffs.
In the early 1950's, television came and a new marketing tool began. Companies began using children's programming to hawk their products. In the 1950's, cereal advertising relied on westerns and space shows and during the 1960's, cartoons and sitcoms.
By the 1970's, the cereal industry would change forever.


research help: ' The Great American Cereal Book' by Marty Gitlin and Topher Ellis


Peace and God's blessings. Love Ric