Wednesday, June 27, 2012

cereal page 1

cereal page 1 by ric gustafson


In 1886, The Western Health Reform Institute in Battle Creek Michigan hired a Battle Creek native and son of a broom maker, John Harvey Kellogg. He had an idea that ready to eat cereals should be made available at grocery stores. Eventually, Kellogg took over the hospital and called it the Battle Creek Sanitarium.
One day in 1894, Kellogg's brother Will Keith was experimenting in the test kitchen and left a pot of boiling wheat on the stove overnight. The concoction that resulted in a crispy wheat flake that was rolled thin and baked was first called Granose and later Corn Flakes. In 1906, the plant was named the Battle Creek Toasted Corn Flake Company and eventually Kellogg's in 1925.


research help: ' The Great American Cereal Book' by Marty Gitlin and Topher Ellis


Peace and God's blessings. Love Ric

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