Busch page 3

Busch page 3 by ric gustafson


Adolphus Busch came to the US in 1857 at the age of eighteen. These German immigrants migrated to an area nicknamed the German triangle. The major cities in this area were Cincinnati, Milwaukee and St Louis. Busch landed in New Orleans and traveled up the Mississippi River to St Louis. In 1857, one quarter of the town's residents were German born.
In 1859, Busch bought a brewery supply company and named it Wattenberg, Busch and Company. One of his customers was Eberhard Anheuser who owned a failed bavarian brewery. In 1861, Busch married Lilly Anheuser. In 1879, the Anheuser Busch Brewing Association was started. Eberhard died in 1880 so Adolphus became the major stock holder of the company.
The first thing Adolphus did as owner was obtain the recipe for a crisp pale lager produced by monks in a bohemian village named Budweis. The locals called this lager Budweiser. Adolphus pasteurized his product so he could bottle it and store it without spoilage. He built railside icehouses that became a nationwide distribution network. Busch turned Budweiser into America's first national brand of beer. Between 1870 and 1900, Anheuser Busch became the largest brewer in the US.


research help: ' Bitter Brew' by William Knoedelseder


Peace and God's blessings. Love Ric