McDonald's page 9

McDonald's page 9 by ric gustafson


In 1968, a hamburger with two hamburger patties was introduced. It sold for 45 cents and was called the Big Mac. In it's first year, it accounted for 19 percent of all sales. In 1975, Herb Peterson developed a breakfast item consisting of an egg on an english muffin. The name of the new sandwich was the Egg McMuffin. Hotcakes and sausage and later scrambled eggs made up the breakfast menu. Breakfast accounted for fifteen percent of total sales. An advertising man named Al Klatt came up with the now famous slogan ' you deserve a break today'.
In 1980, a new product called Chicken McNuggets was debuted. At the first test restaurants, the new item accounted for twenty percent of sales. McDonald's expanded into Canada, Europe, Japan and other countries. The dream of the McDonald brothers and Ray Kroc came true. A small stand that sold 15 cent hamburgers became an american success story.

The End- dedicated to Tom E

research help: ' McDonald's behind the Arches' by John F Love

Peace and God's blessings. Love Ric