McDonald's page 8

McDonald's page 8 by ric gustafson

In 1964, Kroc transferred Steve Barnes to become the company's first regional manager. Starting in the early 1960's, McDonald's was adding 100 new restaurants a year. The chain's training program became McOpCo units. In the mid 1960's, the company began to call itself the McDonald's Corporation. By 1965, Ray Kroc owned 52 percent of the stock in the company and his salary was $ 115,000 a year.
In 1964, Kroc came up with the idea for McDonald's to get into network television advertising. It started with the annual Macy's Thanksgiving Day Parade. The character of Ronald McDonald started with NBC's Willard Scott who portrayed him. He was later rejected for Coco who was a clown for Ringling Brothers, Barnum and Bailey Circus. By the end of 1965, it had 731 restaurants. In 1968, Fred Turner was named the company's president.
Competition started to mount against McDonald's with the rise of Burger King, Jack in the Box, Burger Boy, Red Barn and Carsons. By 1974, the company had a nationwide chain of three thousand restaurants.


research help: ' McDonald's behind the Arches' by John F Love

Peace and God's blessings. Love Ric