me and my automobile page 5 by ric Gustafson
In 1911, William Durant and Louis Chevrolet started a factory in Detroit to manufacture a new high priced car. Louis Chevrolet was a huge man with a moustache. He was Swiss by birth and was a son of a watchmaker. In 1900, Chevrolet emigrated to Montreal to work as a mechanic. In 1905, he was hired by Fiat as a race driver. At the same time, he was designing his own engine. In 1911, he and Durant formed the Chevrolet Motor Car Company. Their first success was the Classic 6.
Durant began to buy up GM stock and bought out shareholders. Chevrolet moved back to France in the summer of 1913 and then Durant moved the plant to Flint. When Chevrolet came back, he heard what Durant had done and resigned. In 1915, Chevrolet sold all of his stock shares to Durant. In 1917, Durant folded the business into General Motors and made Chevrolet it's largest division.
research help: ' The Life of the Automobile' by Steven Parissien
Peace and God's blessings. Love Ric
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