McDonald's page 4

McDonald's page 4 by ric gustafson


Ray Kroc was a food service equipment salesman who had been following the success of the McDonald brothers. The McDonald's drive inn had been using Kroc's multimixers for some time with success. Kroc began to wonder why so many of his mixers were being used by one drive inn. He came to the San Bernardino restaurant and was surprised by the sheer numbers of customers. He was happy with the quality and price of the food and the cleanliness of the drive inn.
Kroc told the McDonald brothers that their business could open up nationwide. The brothers asked if he would become their franchising agent. Kroc agreed and told them that he would not charge more than $ 950 for a franchise fee. Kroc promised not to charge more than 1.9 percent of a store's sales as a service fee. In 1965, the use of Kroc's mixers declined as more stores began to use direct draw mixers. In 1960, Kroc formed a franchising company named McDonald's Corporation.


research help: ' McDonald's behind the Arches' by John F Love

Peace and God's blessings. Love Ric