McDonald's page 3

McDonald's page 3 by ric gustafson


In 1921, the first nationwide hamburger chain started when Billy Ingram came out with a burger he called a White Castle. White Castle charged only five cents for it's hamburger so people could buy them by the sack. The McDonald brothers believed in fast service and their drive in showed that. With only two serving windows, lines were twenty deep during peak periods. In 1951, sales were over $ 250,000.
By 1952, the brothers decided to offer franchises to those who wanted it. Neil Fox, who was a gasoline retailer, wanted to open a drive inn in Phoenix. The new drive inn was larger than the original in Pasedena. The McDonald brothers came up with the idea for the Golden Arch. The new sign would be a bright yellow arch that could be seen from blocks away. The franchising idea started good but in two years only sold fifteen franchises.
In 1954, the future of McDonald's changed forever when a food service equipment salesman named Ray Kroc came to visit.

research help: ' McDonald's behind the Arches' by John F. Love

Peace and God's blessings. Love Ric